The increasingly magical powers of AI and XR push the boundaries of human sensing, and in some cases have achieved a consistent illusion upon the human sensory apparatus: i’m thinking of haptic button in apple products, for example. Meta is a company that is actively trying to achieve this, because for Mark Zuckerberg, the metaverse is about presence, so their whole approach to the space is based on the idea of tricking the senses into perceiving a companion that isn't really there. You can see this in things like the codec avatars they have showcased. I happen to think that this a fundamentally flawed approach to the idea of inhabiting virtual worlds, but that's an argument I will make somewhere else.
The case of AI is much more clearer, we are at a point now where we know pretty much anything we see could have been artificially manufactured, no matter how believable it looks.