We started with a provocation: we wanted to explore tactility in the virtual space. We found the idea incredibly appealing, since it posed a multi-dimensional challenge. On one hand, there is a clear absence of the tactile in digital experiences, and that has to do mostly with limits to technical capability. Haptic technology is still very early and has not been productized properly. But this technical limitation engenders a conceptual one: in a societal level, we have no ways of digitally conveying tactile experiences, even as indexes: there isn’t a shared visual language in the digital space to convey information along the lines of “even though you can not touch this, it would feel this way”. Touch is semiotically unmapped in the digital space.
The digital space would seem to have been conformed then as a place where tactility does not exist; since it cannot be reproduced we’ve not only decided that it is not an affordance: it simply does not belong. This initial observation sparked a set of open questions: How could we translate tactility into digital experience? What role is there for touching and being touched? How can it interact with other senses in the digital realm?
After the initial round of talks, we reached an insight: that we could use this disconnection, this lack of context of touch to our advantage. This is because touch is deeply rooted in our experience: it is pre-verbal, and has effects that run deeper than what we consciously perceive. Touch is a vehicle for emotion, often at an unconscious level. And since touch is semiotically unmapped in the virtual space, we can produce representations for it without the need to label or explain what these representations are referring to. Because they are not pointing at a labelled emotion, they are pointing at a feeling.